Nordic Entertainment Group comissioned Beautiful to create the Christmas branding for their TV3 channel. The concept centred on a whimsical bauble factory run by a mischievous team of Christmas gnomes. At the heart of it all was an elaborate, Rube Goldberg style machine, a magical contraption that turned the simple act of making baubles into a chain reaction of festive chaos.
The result was a playful, character driven world full of colour, movement, and texture. The campaign brought warmth and humour to the channel’s seasonal identity, blending detailed 3D design with over the top storytelling and a distinctly Nordic sense of fun.
The result was a playful, character driven world full of colour, movement, and texture. The campaign brought warmth and humour to the channel’s seasonal identity, blending detailed 3D design with over the top storytelling and a distinctly Nordic sense of fun.
