Everyday is a Better Day was a campaign for McDonald’s, created to highlight the brand’s ongoing efforts to make its restaurants and services more sustainable, healthy, and environmentally friendly.
Aimed at the Middle Eastern market, the ad told its story through a playful low poly animation designed to appear on one of McDonald’s most familiar surfaces, the paper tray mats found on every tray. The concept turned an everyday object into a storytelling platform, using it to visualise the brand’s small but meaningful steps toward positive change.
The low poly style was a joy to work with, a satisfying challenge in creating recognisable, appealing models using as few polygons as possible, while keeping the tone light, tactile, and optimistic.
Aimed at the Middle Eastern market, the ad told its story through a playful low poly animation designed to appear on one of McDonald’s most familiar surfaces, the paper tray mats found on every tray. The concept turned an everyday object into a storytelling platform, using it to visualise the brand’s small but meaningful steps toward positive change.
The low poly style was a joy to work with, a satisfying challenge in creating recognisable, appealing models using as few polygons as possible, while keeping the tone light, tactile, and optimistic.
