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‘Everyday is a better day’ is a campaign aimed to highlight McDonalds continued efforts to make their restaurants and services more environmentally friendly, healthy and sustainable.
The ad was for the middle eastern market and the client wanted to tell the story through low poly animation appearing on the paper mats that are found on the McDonald trays.
The low poly aesthetic is a pleasing style to work with. It was a fun challenge to create recognisable models in as little amount of polys as possible.
The ad was for the middle eastern market and the client wanted to tell the story through low poly animation appearing on the paper mats that are found on the McDonald trays.
The low poly aesthetic is a pleasing style to work with. It was a fun challenge to create recognisable models in as little amount of polys as possible.
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McDonalds_Everyday_A_Better_Day from Matt Birkinshaw on Vimeo.