Whilst working at Jam VFX I worked on a number of ads for Ford.
The Unlearn campaign asks people to "unlearn" what they already know, such as a 104-year-old marathon runner who defies stereotypes about OAPs.
The creative for the ad came from Blue Hive but Jam handled the post and VFX. My role was graphics and some CG shots in the ad the most notable being the car grill and the ‘Mondeo Man’ floor of the car park.
The Unlearn campaign asks people to "unlearn" what they already know, such as a 104-year-old marathon runner who defies stereotypes about OAPs.
The creative for the ad came from Blue Hive but Jam handled the post and VFX. My role was graphics and some CG shots in the ad the most notable being the car grill and the ‘Mondeo Man’ floor of the car park.
FORD Unlearn from Matt Birkinshaw on Vimeo.
