Dalton Maag is an independent type foundry based in South London, known for creating some of the world’s most recognisable fonts. They approached me during my time at Jam to create a series of short, looping motion stings celebrating several of their most popular typefaces.
Each animation was designed to bring the personality of the letterforms to life, exploring rhythm, texture, and movement through typography. The stings were used as backdrops at a major U.S. type conference and shared across Dalton Maag’s social channels as promotional pieces.
Each animation was designed to bring the personality of the letterforms to life, exploring rhythm, texture, and movement through typography. The stings were used as backdrops at a major U.S. type conference and shared across Dalton Maag’s social channels as promotional pieces.
