Turner commissioned Beautiful to rebrand Boomerang across Europe, the Middle East and Africa. The Boomerang brand is aimed at four- to seven-year-old kids, and shows non-stop, laugh-out-loud timeless cartoons such as Scooby Doo and Looney Tunes.
As well as the TV channel, kids interact with the Boomerang brand through its website, social media and YouTube so the rebrand had to enhance this experience across all of these touch points. Turner wanted to keep the well-known/recognisable channel logo, but everything else was open to change.
We devised a system of ‘mini-idents’ - short, silly stings that can work individually for punchy branding online, and be curated together to form longer idents on-air. Content is king in these new idents which all feature the Boomerang characters, aligning the shows kids love with the channel brand. In total we delivered 50 idents, giving the channel many content options.
As well as the TV channel, kids interact with the Boomerang brand through its website, social media and YouTube so the rebrand had to enhance this experience across all of these touch points. Turner wanted to keep the well-known/recognisable channel logo, but everything else was open to change.
We devised a system of ‘mini-idents’ - short, silly stings that can work individually for punchy branding online, and be curated together to form longer idents on-air. Content is king in these new idents which all feature the Boomerang characters, aligning the shows kids love with the channel brand. In total we delivered 50 idents, giving the channel many content options.
